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"Welcome to the website of American Sports University, the nation's first and only 4-year university dedicated to educating the future leaders of the sports industry. Here at ASU, we strive to inculcate in our students the motivation, entrepreneurship, innovation, invention, outreach, and pragmatic love of knowledge to become pioneers in the growing $414 billion sports business. Congratulations on taking the next steps toward your future. We hope to see you soon!"








In 2010, the entire sports industry grew to an estimated size of $414 billion, over four times the size of the auto manufacturing industry and nearly seven times the size of the film industry.

Endorsements alone are a significant investment in the consumer and retail side of sports. Adidas paid Los Angeles Galaxy player David Beckham $160 million for a lifetime contract. Tiger Woods signed a $100 million endorsement contract for five years with Nike. Lebron James also signed an endorsement contract with Nike that gives him $90 million over seven years.

Similarly advertising during sporting events contributes a pretty penny to the sports industry. According to the Wall Street Journal, 30 seconds worth of commercial time during ABC's coverage of the 2010 World Cup Final cost around $250,000. For the 2006 Torino Winter Games, a 30 second ad cost advertisers an average of $350,000.

The sports industry is not made of athletes alone. Managers, agents, coaches, physical therapists, doctors, announcers, and trainers all contribute to the success of the sports industry. A degree from American Sports University will give you the tools and skills to enter this special workforce and excel.

Upcoming Events

ASU is pleased to announce the upcoming Valentine's Dinner & Dance at 7PM on February 14th in the ASU Fox Theater [See Poster] and on Febrauary 21st the ASU Fitness Center will host Wrestling Lucha Libre at 7PM [See Poster]. For more information see our Events Page or call: 909-889-5555.

Latest News

January 13, 2015

Happy New Year!

Here is hoping that you and your family are having a very Happy New Year! For those interested in pursuing a degree or certificate program with our university, registrations for the Spring semester are currently underway and will run until Tuesday, January 20th. Orientation for the Spring Semester will be at 9am on Tuesday, January 20th. For more information, call us at 909-889-5555.

Congratulations to ASU Taekwondo Champion

Congratulations to Yong Choi for finishing 1st place in the Heavyweight Division in the 2014 State Open Taekwndo Championships on December 6, 2014 at Cal Poly Pomona University.

ASU Fox Theater Open For Business

The ASU Fox Theater is now accepting bookings for events, Quinceañeras, weddings, graduations, seminars and concerts. For more information, contact (909) 889-5555.

ACE Certification Registrations

Have you ever wanted to be a Personal Trainer? American Sports University is the only local facility approved by the American Council of Exercise [ACE] to conduct ACE Certification training. To sign up for the next class, or for more information call: 909-889-5555

ASU Welcomes Facebook Español

ASU is pleased to announce our new Facebook page in Spanish. Check our new page at: ASU Facebook Español

ASU Building Its Collegiate Sports Programs

ASU Athletics has moved forward in building its collegiate sports programs. Interim Athletic Director Tim Baines confirms that Soccer will be the next sport we are focusing on for the Spring of 2015. For more information you can call 909-889-5555

School of Hard Knocks Returns

ASU welcomes the return of the School of Hard Knocks to the ASU Fitness Center. Pro Wrestling classes are being held on Tuesday, Wednesday and Thursday from 6-9pm and Saturdays from 9am to 1pm. For more information, call 909-886-5201.

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399 North "D" Street, San Bernardino, CA 92401
Tel: (909) 889-5555 | Fax: (909) 889-7074
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