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"Welcome to the website of American Sports University, the nation's first and only 4-year university dedicated to educating the future leaders of the sports industry. Here at ASU, we strive to inculcate in our students the motivation, entrepreneurship, innovation, invention, outreach, and pragmatic love of knowledge to become pioneers in the growing $213 billion sports business. Congratulations on taking the next steps toward your future. We hope to see you soon!"








In 2010, the entire sports industry grew to an estimated size of $414 billion, over four times the size of the auto manufacturing industry and nearly seven times the size of the film industry.

Endorsements alone are a significant investment in the consumer and retail side of sports. Adidas paid Los Angeles Galaxy player David Beckham $160 million for a lifetime contract. Tiger Woods signed a $100 million endorsement contract for five years with Nike. Lebron James also signed an endorsement contract with Nike that gives him $90 million over seven years.

Similarly advertising during sporting events contributes a pretty penny to the sports industry. According to the Wall Street Journal, 30 seconds worth of commercial time during ABC's coverage of the 2010 World Cup Final cost around $250,000. For the 2006 Torino Winter Games, a 30 second ad cost advertisers an average of $350,000.

The sports industry is not made of athletes alone. Managers, agents, coaches, physical therapists, doctors, announcers, and trainers all contribute to the success of the sports industry. A degree from American Sports University will give you the tools and skills to enter this special workforce and excel.

Spring 2020 Semester
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Latest News

September 23, 2019

ASU End of the Summer Break Schedule

American Sports University will close for the End of the Summer Break the week of September 23rd to the 27th. We encourage our students to enjoy the local surroundings but to also be safe.

ASU Fox Theater

The American Sports University Fox Theater continues its long history of bringing quality entertainment and events to the local community. August 21st marked our first Spanish language Christian event "Evento de Musica Cristiana" and there are plans for many more such events in the coming months. If you, your company or your organization would like to rent our facilities for your events, contact our front office at (909) 889-5555 for further information.

ASU Goes To China!

Dr. Harry Hwang visited several cities in China late last year. As part of a trip to fundraise and also forge relationships with Chinese educational institutions, Dr. Hwang visited Beijing, Xingtai and Yungil.

In Beijing, Dr. Hwang spent one week at the Beijing Sports University where he embarked on negotiations for a Memorandum of Understanding with the sports management department. The MOU calls for an exchange of faculty and students between ASU and Beijing Sports University. He also spent time at the Beijing Sports Academy, a high school interested in matriculating students to ASU. The trip also included a meeting with the Chinese Tae Kwon Do Association.

Of the potential growth in the sports industry in China, Dr. Hwang said, "China's education system is yet still developing towards the Western standard. As such, it stands to be a opportune market to partner with ASU. I look forward to partnering with the government and Chinese educational institutions."

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