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"Welcome to the website of American Sports University, the nation's first and only 4-year university dedicated to educating the future leaders of the sports industry. Here at ASU, we strive to inculcate in our students the motivation, entrepreneurship, innovation, invention, outreach, and pragmatic love of knowledge to become pioneers in the growing $414 billion sports business. Congratulations on taking the next steps toward your future. We hope to see you soon!"








In 2010, the entire sports industry grew to an estimated size of $414 billion, over four times the size of the auto manufacturing industry and nearly seven times the size of the film industry.

Endorsements alone are a significant investment in the consumer and retail side of sports. Adidas paid Los Angeles Galaxy player David Beckham $160 million for a lifetime contract. Tiger Woods signed a $100 million endorsement contract for five years with Nike. Lebron James also signed an endorsement contract with Nike that gives him $90 million over seven years.

Similarly advertising during sporting events contributes a pretty penny to the sports industry. According to the Wall Street Journal, 30 seconds worth of commercial time during ABC's coverage of the 2010 World Cup Final cost around $250,000. For the 2006 Torino Winter Games, a 30 second ad cost advertisers an average of $350,000.

The sports industry is not made of athletes alone. Managers, agents, coaches, physical therapists, doctors, announcers, and trainers all contribute to the success of the sports industry. A degree from American Sports University will give you the tools and skills to enter this special workforce and excel.

Spring Registration

Welcome to the Spring Semester at ASU! Spring Registration is currently underway in our main office. Late Registration closes February 12, 2016.

Latest News

January 25, 2016

ASU Fox Theater Open For Business

The ASU Fox Theater is now accepting bookings for events, Quinceañeras, weddings, graduations, seminars and concerts. For more information, contact (909) 889-5555.

Congratulations to ASU Taekwondo Champion

Congratulations to Yong Choi for finishing 1st place in the Heavyweight Division in the 2014 State Open Taekwndo Championships on December 6, 2014 at Cal Poly Pomona University.

Preparing For The Soccer Season

ASU is currently recruiting soccer players for the upcoming soccer season. If you are interested in playing soccer at the college level, or know someone who is, please call us to schedule an appointment with our Athletic Director. For more information call: 909-889-5555.

ASU Welcomes Facebook Español

ASU is pleased to announce our new Facebook page in Spanish. Check our new page at: ASU Facebook Español

ASU Building Its Collegiate Sports Programs

ASU Athletics has moved forward in building its collegiate sports programs. Interim Athletic Director Tim Baines confirms that Soccer will be the next sport we are focusing on for the Spring of 2015. For more information you can call 909-889-5555

School of Hard Knocks Returns

ASU welcomes the return of the School of Hard Knocks to the ASU Fitness Center. Pro Wrestling classes are being held on Tuesday, Wednesday and Thursday from 6-9pm and Saturdays from 9am to 1pm. For more information, call 909-886-5201.

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399 North "D" Street, San Bernardino, CA 92401
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