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"Welcome to the website of American Sports University, the nation's first and only 4-year university dedicated to educating the future leaders of the sports industry. Here at ASU, we strive to inculcate in our students the motivation, entrepreneurship, innovation, invention, outreach, and pragmatic love of knowledge to become pioneers in the growing $414 billion sports business. Congratulations on taking the next steps toward your future. We hope to see you soon!"








In 2010, the entire sports industry grew to an estimated size of $414 billion, over four times the size of the auto manufacturing industry and nearly seven times the size of the film industry.

Endorsements alone are a significant investment in the consumer and retail side of sports. Adidas paid Los Angeles Galaxy player David Beckham $160 million for a lifetime contract. Tiger Woods signed a $100 million endorsement contract for five years with Nike. Lebron James also signed an endorsement contract with Nike that gives him $90 million over seven years.

Similarly advertising during sporting events contributes a pretty penny to the sports industry. According to the Wall Street Journal, 30 seconds worth of commercial time during ABC's coverage of the 2010 World Cup Final cost around $250,000. For the 2006 Torino Winter Games, a 30 second ad cost advertisers an average of $350,000.

The sports industry is not made of athletes alone. Managers, agents, coaches, physical therapists, doctors, announcers, and trainers all contribute to the success of the sports industry. A degree from American Sports University will give you the tools and skills to enter this special workforce and excel.

Summer Semester Registrations

On June 9th we begin registrations for the Summer semester at ASU. We do consider transfer credits for those wishing to transfer in, and scholarships are being awarded for those who meet our guidleines. Contact us today to set up an appointment with one of our Admissions counselors.

Latest News

March 10, 2014

Congratulations to the ASU Eagles Baseball Team

With a win on Friday against St. Katherine College and a win on Sunday against Occidental College, the ASU Eagles are moving forward in the season with great expectations. For a complete game results, [Click Here].

ASU Fox Theater Open For Business

The ASU Fox Theater is now accepting bookings for events, Quinceañeras, weddings, graduations, seminars and concerts. For more information, contact (909) 889-5555.

ASU Welcomes Facebook Español

ASU is pleased to announce our new Facebook page in Spanish. Check our new page at: ASU Facebook Español

ASU Launches 7 New Collegiate Sports Programs

ASU Athletics has moved forward in launching 7 new collegiate sports programs. With the recent hiring of Athletic Director Matt Stark, Baseball and Softball will be the first two as they will both participate in the spring of 2014. All sports are actively recruiting student/ athletes and hiring qualified staff and coaches. For more information go to the ASU Athletics tab, email ASUEagleSports@gmail.com or you can call 909-889-5555

ACE Certification Registrations

ASU is getting ready for its next ACE Certification course. Classes meet once a week on Saturdays from 9am - 1pm and run for twelve weeks. To sign up for the next class, or for more information call: 909-889-5555.

School of Hard Knocks Returns

ASU welcomes the return of the School of Hard Knocks to the ASU Fitness Center. Pro Wrestling classes are being held on Tuesday, Wednesday and Thursday from 6-9pm and Saturdays from 9am to 1pm. For more information, call 909-886-5201.

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